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Why a $100M fashion brand put a BFF in front of its headless stack
by Toni Pinel
A composable commerce stack only looks tidy on the architecture diagram. In production, every service the frontend speaks to is another caching policy to maintain, another vendor’s SLA to absorb, another point of failure. Without a clean API layer in between, headless is just the old monolith broken into pieces.
Showpo, the $100M+ Australian fashion brand, hit that wall during their replatform from Salesforce Commerce Cloud to a Shopify Plus + Hydrogen headless stack. They put KrakenD as the BFF between the frontend and four backend services (Shopify, Nosto, Yotpo, Sanity). Backend load dropped by roughly 40% thanks to caching at the gateway, deployments became zero-downtime and 20-25% faster, and the frontend team stopped having to understand what runs behind the gateway.
Read the Showpo case study for the before/after architecture and the deployment model.